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Smallcakes Annapolis

Highway Clicks Elevated Smallcakes Annapolis to New Heights Through Targeted Keyword Ranking
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Project Detail

Smallcakes Annapolis, a gourmet cupcake shop based in Annapolis, MD, was eager to enhance its digital presence to increase online sales and foot traffic. Although they had a robust product line, they were not realizing their online potential. They engaged Highway Clicks for our expert SEO services.

Initial Challenges

Smallcakes faced low rankings in search engine results, which negatively impacted their online visibility and sales. The challenges were complex, as they had never invested in comprehensive SEO services before.

ClientSmallcakes Annapolis
Project Date14 July 2023

Our Approach

Phase 1: Keyword Research and Strategy

We conducted an in-depth keyword analysis to identify 40 optimal keywords that resonate with Smallcakes’ target audience.

Phase 2: On-Page SEO Services

We then optimized Smallcakes’ website for these keywords, improving meta descriptions, headings, and internal linking strategies.

Phase 3: Off-Page SEO Services

Our team leveraged a strategic backlink campaign to build the brand’s credibility and online authority.

Phase 4: Performance Monitoring

We consistently monitored the rankings of all 40 keywords and made adjustments as needed.

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Impressive Results

Through our SEO services, we achieved significant milestones:

  • Successfully ranked 40 targeted keywords.
  • 5 of those keywords hit the top 10 positions in search engine rankings
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303% ROI


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