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Smallcakes Annapolis, a gourmet cupcake shop based in Annapolis, MD, was eager to enhance its digital presence to increase online sales and foot traffic. Although they had a robust product line, they were not realizing their online potential. They engaged Highway Clicks for our expert SEO services.
Smallcakes faced low rankings in search engine results, which negatively impacted their online visibility and sales. The challenges were complex, as they had never invested in comprehensive SEO services before.
Phase 1: Keyword Research and Strategy
We conducted an in-depth keyword analysis to identify 40 optimal keywords that resonate with Smallcakes’ target audience.
Phase 2: On-Page SEO Services
We then optimized Smallcakes’ website for these keywords, improving meta descriptions, headings, and internal linking strategies.
Phase 3: Off-Page SEO Services
Our team leveraged a strategic backlink campaign to build the brand’s credibility and online authority.
Phase 4: Performance Monitoring
We consistently monitored the rankings of all 40 keywords and made adjustments as needed.
Through our SEO services, we achieved significant milestones:
