What's up Guys,
Today, I wanna jump right into a topic that's crucial yet often misunderstood in the digital marketing world....that's right..... Search Engine Optimization, or SEO. You might have noticed that not every business is on board with SEO, and there are some reasons behind this. Let me unpack and land the plane lol!
1. SEO is Like a Puzzle: Think of SEO (Search Engine Optimization) as a big, tricky puzzle. It's about making websites show up at the top when you search for something online. But it's not easy - it keeps changing and can be pretty complex. That's why some people who run businesses find it hard and might not realize how important it is.
2. Money Matters: SEO needs time and money, and some businesses think it's just a big cost without seeing how it can help them earn more in the long run. They sometimes prefer quick methods like paying for ads, not seeing the lasting value of getting visitors naturally through search engines.
3. Good Things Take Time: With SEO, you don't see results overnight. It's a slow process, and in our fast-paced world, waiting for results can be tough. Some businesses want quick wins and overlook the long-term benefits SEO brings.
4. Tricky to Track Success: Unlike ads where you can easily see how well they're doing, SEO's effects are more subtle and hard to measure, especially right away. This makes some businesses hesitant to dive into SEO.
5. Keeping Up with Changes: Search engines like Google often change how they rank websites. Staying up-to-date with these changes is hard, especially for smaller businesses that might not have SEO experts.
6. Bad Past Experiences: Some businesses tried SEO before and had a bad experience, maybe because they worked with people who didn't use the best methods. This makes them not want to try SEO again.
7. Focusing on Other Stuff: Some businesses think other ways of marketing, like using social media or sending emails, might work better for them. So, they pay less attention to SEO.
8. Every Industry is Different: Depending on what a business does, SEO can be more challenging. Some face lots of competition, or their market is super specific, which makes climbing up in search rankings tougher.
As people who know a lot about SEO, our job is to help businesses understand these challenges and show them how SEO can really help them in the long run. It's all about showing them the bigger picture and how SEO can make a huge difference over time.
So what yall think? Ever had a hard time explaining to businesses why SEO is worth it? Let's talk about it!
